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SECTION 1 : INTRODUCTION 4
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SECTION 2 : GETTING STARTED 3
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1. Create A Google Ads AccountLecture2.1
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2. Deciding On Which Network To Select For Your CampaignLecture2.2
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3. Bidding Strategies ExplainedLecture2.3
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SECTION 3 : CONVERSION TRACKING 2
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1. What Is Conversion Tracking Why is it so importantLecture3.1
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2. How To Set Up Conversion TrackingLecture3.2
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SECTION 4 : THE SEARCH NETWORK 11
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1. Writing Top Quality Ads – Make your ads stand out against your competitorsLecture4.1
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2. Location Targeting – set your ads to show in best locations for your BusinessLecture4.2
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3. Ad Scheduling – Set your campaign to run when it matters mostLecture4.3
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4. Keyword Research – Find the best keywords for your campaignLecture4.4
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5. Keyword Match Types ExplainedLecture4.5
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6. What are Ad Extensions & why are they essential to successLecture4.6
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7. How to Maximize Your Budget with negative keywordsLecture4.7
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8. How To Set Up A Search Campaign Complete run through part 1Lecture4.8
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9. How To Set Up A Search Campaign Complete run through part 2Lecture4.9
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10. How To Manage & Optimise Your search Campaign part 1Lecture4.10
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11. How To Manage & Optimise Your search Campaign part 2Lecture4.11
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SECTION 5 : THE DISPLAY NETWORK 6
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1. An Overview Of The Display NetworkLecture5.1
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2. The Different Formats Of Display AdsLecture5.2
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3. How To Set Up A Display Campaign Complete Run through part 1Lecture5.3
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4. How To Set Up A Display Campaign Complete Run through part 2Lecture5.4
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5. Learn How To Optimise Your Display CampaignLecture5.5
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6. How To Set Up A Re-Marketing CampaignLecture5.6
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SECTION 6 : BONUS - TOP TIPS FOR SUCCESS 2
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