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Module 1 - Getting Started 2
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1. Imitate and InnovateLecture1.1
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2. How to Model ?Lecture1.2
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Module 2 - Customer and Prospect 3
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1. Customer Empathy and Prospect EmpathyLecture2.1
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2. The Story of PyramidLecture2.2
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3. Two StepsLecture2.3
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Module 3 - Why You ? 3
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1. Your OfferLecture3.1
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2. Clear PathLecture3.2
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3. Maths EquationLecture3.3
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Module 4 - Customer Needs 3
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1. Untold PainsLecture4.1
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2. TransformationLecture4.2
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3. Unique ConceptsLecture4.3
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Module 5 - Ads 3
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1. StoriesLecture5.1
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2. CTR StoriesLecture5.2
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3. TemplateLecture5.3
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Module 6 - Targeting 3
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1. Importance Of TargetingLecture6.1
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2. FB TargetingLecture6.2
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3. Rule of ThumbLecture6.3
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Module 7 - First Step To Facebook Marketing 7
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1. Facebook Interest based Marketing IdeologyLecture7.1
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2. How to Register for a Personal Facebook accountLecture7.2
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3. How to register for a Facebook Business accountLecture7.3
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4. Benefits of a Facebook business ad accountLecture7.4
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5. Facebook Business Manager SettingsLecture7.5
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6. How to create a Facebook Fan page part 1Lecture7.6
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7. How to create a Facebook Fan page part 2Lecture7.7
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Module 8 - Targeting With tools 5
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1. Master Facebook Insights toolLecture8.1
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2. Ads creation Targeting part 1Lecture8.2
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3. Ads creation Targeting part 2Lecture8.3
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4. Flex TargetingLecture8.4
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5. Facebook PixelLecture8.5
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Module 9 - Awareness Campaign 3
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1. Facebook Ads ManagerLecture9.1
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2. Brand Awareness AdsLecture9.2
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3. Reach Awareness AdsLecture9.3
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Module 10 - Consideration Campaign 6
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1. Traffic AdsLecture10.1
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2. Engagement AdsLecture10.2
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3. App Install AdsLecture10.3
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4. Video views AdsLecture10.4
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5. Leads Generation AdsLecture10.5
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6. Messages AdsLecture10.6
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Module 11 - Conversion Campaign 3
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1. Conversions AdsLecture11.1
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2. Catalogue Sales AdsLecture11.2
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3. Store visits AdsLecture11.3
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Module 12 - Scaling The Campaign 4
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1. Ads ReportingLecture12.1
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2. AudiencesLecture12.2
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3. Custom Audiences, Re-targeting Audience, Lookalike Audience Part 1Lecture12.3
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4. Custom Audiences, Re-targeting Audience, Lookalike Audience Part 2Lecture12.4
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Module 13 - Instagram Profit Map 8
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1. Instagram Profit Map IntroductionLecture13.1
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2. Instagram Profit Map PlatformsLecture13.2
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3. Starting In The Right Direction Like a PROLecture13.3
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4. Branding Your ProductLecture13.4
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5. IPM InspireLecture13.5
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6. IPM URLLecture13.6
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7. IPM SellingLecture13.7
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8. IPM SponsoredLecture13.8
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Module 14 - Instagram Stories 11
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1. Instagram US doodleLecture14.1
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2. Introducing Instagram for StoriesLecture14.2
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3. Instagram History and FeaturesLecture14.3
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4. Getting Started With InstagramLecture14.4
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5. How to Grow Your AccountLecture14.5
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6. How to Use Instagram StoriesLecture14.6
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7. Why We All Should be Excited by the Trend Toward LiveLecture14.7
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8. Great Content for Stories and Live StreamingLecture14.8
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9. How to Create Stunning Pictures and VideosLecture14.9
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10. Monetizing Your Instagram Account and Finding SponsorsLecture14.10
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11. ConclusionLecture14.11
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Module 15 - Instagram Marketing Secrets 11
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1. Decide Who You Are Branding For!Lecture15.1
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2. 3 Things You Should Never Do When Using Instagram MarketingLecture15.2
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3. 3 Ways to Produce More Instagram ContentLecture15.3
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4. 5 Tips for Better HashtagsLecture15.4
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5. 5 Tips to Grow Your Instagram Audience FasterLecture15.5
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6. How to Create a Consistent Instagram Account to Grow Your Audience MassivelyLecture15.6
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7. How to Create a Strong Brand for Your Instagram AccountLecture15.7
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8. How to Sell the DreamLecture15.8
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9. How to Set Up Your Instagram Business Account in 5 Easy StepsLecture15.9
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10. How to Use Influencer Marketing on Instagram to Accelerate Your GrowthLecture15.10
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11. How to Win at Instagram Without Taking a Single PhotoLecture15.11
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Module 16 - Introduction to Google Ads 4
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1. An Introduction To The Search & Display Networks On GoogleLecture16.1
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2. An Introduction To Google AdsLecture16.2
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3. How The Ad Auction Works & How Much A Click CostsLecture16.3
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4. A Guide Of The New & Latest Google Ads InterfaceLecture16.4
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Module 17 - Getting Started 3
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1. Create A Google Ads AccountLecture17.1
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2. Deciding On Which Network To Select For Your CampaignLecture17.2
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3. Bidding Strategies ExplainedLecture17.3
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Module 18 - Conversion Tracking 2
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1. What Is Conversion Tracking Why is it so importantLecture18.1
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2. How To Set Up Conversion TrackingLecture18.2
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Module 19 - The Search Network 11
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1. Writing Top Quality Ads – Make your ads stand out against your competitorsLecture19.1
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2. Location Targeting – set your ads to show in best locations for your BusinessLecture19.2
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3. Ad Scheduling – Set your campaign to run when it matters mostLecture19.3
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4. Keyword Research – Find the best keywords for your campaignLecture19.4
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5. Keyword Match Types ExplainedLecture19.5
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6. What are Ad Extensions & why are they essential to successLecture19.6
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7. How to Maximize Your Budget with negative keywordsLecture19.7
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8. How To Set Up A Search Campaign Complete run through part 1Lecture19.8
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9. How To Set Up A Search Campaign Complete run through part 2Lecture19.9
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10. How To Manage & Optimise Your search Campaign part 1Lecture19.10
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11. How To Manage & Optimise Your search Campaign part 2Lecture19.11
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Module 20 - The Display Network 6
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1. An Overview Of The Display NetworkLecture20.1
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2. The Different Formats Of Display AdsLecture20.2
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3. How To Set Up A Display Campaign Complete Run through part 1Lecture20.3
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4. How To Set Up A Display Campaign Complete Run through part 2Lecture20.4
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5. Learn How To Optimise Your Display CampaignLecture20.5
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6. How To Set Up A Re-Marketing CampaignLecture20.6
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Module 21 - Bonus : Top Tip For Success 2
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1. Extra Location Tracking For Pinpoint OptimizationLecture21.1
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2. Finding New Keywords Using Your CompetitorsLecture21.2
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Module 22 - Conclusion 3
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1. Pricing and MarketingLecture22.1
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2. Placing the AdsLecture22.2
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3. Key For SuccessLecture22.3
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